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Aap Ki Pasand - India's Oldest Tea Store

Our History

Sanjay Kapur is a world renowned Master Tea Taster, blender and owner of the famous tea brand 'SANCHA' that is sold across the world at select gourmet outlets.

Sanjay started his career in Tea back in 1975 armed with a Masters degree in Management and Marketing from the acclaimed Jamnalal Bajaj Institute of Management Studies at Mumbai. Having made a career defining move to the hub of tea: Kolkata, West Bengal from Mumbai, the Master in his early years received complete exposure to plantation and agricultural practices, tea manufacturing processes and grass root level tea tasting at one of the largest tea producing companies of its time. Sanjay moved base from Kolkata to New Delhi in 1981 to establish India's first gourmet tea boutique and a specialist tea export house.

Sanjay is now proudly an Executive Committee member of the International Society of Tea Sciences and also a Star Member of a Panel of Tea Tasters that play the role of Jury at the Annual Golden Leaf Awards organized by the Tea Board of India. In a rare honor bestowed upon a tea taster, Sanjay was invited by the French Government in 2005 to team up with a Celebrity Wine Taster to showcase to the world, the similarities in flavours found in French Wines and Indian Teas.

his early years received complete exposure to plantation and agricultural practices, tea manufacturing processes and grass root level tea tasting at one of the largest tea producing companies of its time. Sanjay moved base from Kolkata to New Delhi in 1981 to establish India's first gourmet tea boutique and a specialist tea export house.

Sanjay is now proudly an Executive Committee member of the International Society of Tea Sciences and also a Star Member of a Panel of Tea Tasters that play the role of Jury at the Annual Golden Leaf Awards organized by the Tea Board of India. In a rare honor bestowed upon a tea taster, Sanjay was invited by the French Government in 2005 to team up with a Celebrity Wine Taster to showcase to the world, the similarities in flavours found in French Wines and Indian Teas.

Panel of Tea Tasters that play the role of Jury at the Annual Golden Leaf Awards organized by the Tea Board of India. In a rare honor bestowed upon a tea taster, Sanjay was invited by the French Government in 2005 to team up with a Celebrity Wine Taster to showcase to the world, the similarities in flavours found in French Wines and Indian Teas.

Master Tea Taster

Sanjay Kapur is a world renowned Master Tea Taster, blender and owner of the famous tea brand 'SANCHA' that is sold across the world at select gourmet outlets.

Sanjay started his career in Tea back in 1975 armed with a Masters degree in Management and Marketing from the acclaimed Jamnalal Bajaj Institute of Management Studies at Mumbai. Having made a career defining move to the hub of tea: Kolkata, West Bengal from Mumbai, the Master in his early years received complete exposure to plantation and agricultural practices, tea manufacturing processes and grass root level tea tasting at one of the largest tea producing companies of its time. Sanjay moved base from Kolkata to New Delhi in 1981 to establish India's first gourmet tea boutique and a specialist tea export house.

Sanjay is now proudly an Executive Committee member of the International Society of Tea Sciences and also a Star Member of aPanel of Tea Tasters that play the role of Jury at the Annual Golden Leaf Awards organized by the Tea Board of India. In a rare honor bestowed upon a tea taster, Sanjay was invited by the French Government in 2005 to team up with a Celebrity Wine Taster to showcase to the world, the similarities in flavours found in French Wines and Indian Teas.

CIRCA - 1975

THE START OF OUR JOURNEY

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